Archive for the ‘social media’ Category

Businesses from across the creative sectors create a new way forward with co-operative Future Artists Live and are already to work with Channel 4.

November 24, 2010

Cameron’s Big Society idea happening? Not likely!

The ‘Big Society’ is happening with out the need for Priminister David Cameron as businesses from the big to the small from across the creative sectors are coming together to form a new way forward with co-operative Future Artists Live and are already to work with Channel 4.

LogoIn the face of government cuts companies have come together to cut costs, improve opportunities and access to talent and are announcing the launch event and networking party on the 4th December in Manchester at Fac251 for anyone interested in finding out more.

Future Artists, a Salford based film and new media company that have used innovate approaches that have seen the company grow throughout the recession, have decided to turn part of their company into a co-operative and are kicking it off with live bands, DJ’s and Art.

So far members are both UK and international companies including film distributor Renderyard, the worlds biggest branded video contest and competitions company Mofilm’s President Andy Baker, Music industry thought leader co-founder of Unconvention Jeff Thompson, the world’s most comprehensive visual directory The Chook, the youngest producers currently working in the West End Hartshorn and Hook and the media content producers best friend DNA actors resource as well as Twitter Journalist Ian Aspin

Mark Ashmore of Future Artists explains ‘As a company we pride our selves in collective working and sharing so it just seemed natural that the next step was to turn Future Artists Live arm into a co-operative.’

The co-operative is intended as an informal trade network, knowledge sharing platform with the ability to provide training for members as well as an education resource, due to work with Channel 4’s 4 Talent and the UK’s most successful Twitter Journalist Ian Aspin in 2011.

‘It’s not about politics its about getting up, doing it and sorting it out for ourselves so we’re having a party for people to come down and see what they think’, explains Jenny Inchbald of Future Artists.

‘We are really pleased to have both large multimillion companies right down to freelancers on board. Its a meeting of minds with the great, the good, the old and the new!’ Mark Ashmore added.

Future Artists Live is also asking creatives and industry professionals to submit examples of their work to be screened at the event to show case their talents with each other.

Tickets are priced at £7 each and are available from with all profits going to the co-operative. For more information or to join go to or search Future Artists Live on line.


Please contact or call 07500 256 968 for more information


Facebook penetration by country

August 6, 2010

stats from July 2010

Facebook penetration by country

Facebook users
Percentage penetration

source: Nick Burcher, Facebook, Wikipedia
Download the data

Hong Kong 3408240 7026400 48.51
Canada 15497900 34077000 45.48
United Kingdom 26543600 62041708 42.78
United States 125881220 309114000 40.72
Chile 6944540 17063000 40.7
Sweden 3798020 9349059 40.62
Australia 9009660 22234000 40.52
Israel 3006460 7531900 39.92
Ireland 1597000 4459300 35.81
Belgium 3505920 10827519 32.38
Turkey 22552540 72561312 31.08
Taiwan 6745160 23131093 29.16
France 18942220 65447374 28.94
Bahrain 226480 791000 28.63
Slovenia 582000 2056710 28.3
Qatar 396860 1409000 28.17
Italy 16647260 60325805 27.6
Slovakia 1481000 5424925 27.3
Croatia 1192160 4435056 26.88
Argentina 10542040 40134425 26.27
Malaysia 7317520 28306700 25.85
Greece 2838700 11306183 25.11
Austria 2084840 8372930 24.9
Venezuela 6686300 28749000 23.26
Spain 10610080 46030109 23.05
Lebanon 962440 4224000 22.78
Colombia 10226820 45407000 22.52
Serbia 2064220 9850000 20.96
Kuwait 518540 2985000 17.37
Estonia 227420 1340021 16.97
Philippines 14600300 92226600 15.83
Tunisia 1594700 10432500 15.29
Jordan 923400 6316000 14.62
Hungary 1455840 10013628 14.54
Germany 9949760 81757600 12.17
Mexico 12978440 107550697 12.07
Indonesia 25912960 231369500 11.2
Poland 2772540 38163895 7.26
Romania 1555360 21466174 7.25
Thailand 4216760 63525062 6.64
South Africa 2884080 49320500 5.85
Morocco 1849740 31787000 5.82
Oman 157440 2845000 5.53
Egypt 3581460 78158000 4.58
Algeria 928100 34895000 2.66
Brazil 4757200 192816000 2.47
Libya 156240 6420000 2.43
Palestine 84240 3761646 2.24
Vietnam 1019120 85789573 1.19
Nigeria 1616120 154729000 1.04
Japan 1192220 127380000 0.94
Ukraine 425680 45962900 0.93
Mauritania 29600 3291000 0.9
India 10547240 1179871000 0.89
Iraq 225600 30747000 0.73
Bangladesh 854520 162221000 0.53
Uganda 168720 32710000 0.52
Rwanda 44340 9998000 0.44
Somalia 0 9133000 0
Sudan 0 39154490 0
Syria 0 21906000 0

Google Buys Slide In Social Networking Push

August 6, 2010


Google (NSDQ: GOOG) is buying social app maker Slide, as part of its soon-to-come new entry into the social networking/social games space. Slide, which was founded four years ago by Paypal co-founder Max Levchin, is behind a number of popular social networking apps, including SuperPoke Pets and Top Fish.

TechCrunch, which first reported the deal, puts the price at $182 million; the NYT, which is confirming the news, says Google is paying $228 million.

Either way it’s a big discount to the $550 million valuationput on the company when it raised $50 million in a fourth round of funding in January 2008. Then again, there were signs that all was not well at Slide. It laid off staff a year ago, saying it wanted to focus on bigger ad deals.

We’ll likely have more details on Friday, when the deal is expected to be announced by both companies. Google says it won’t comment on “rumor or speculation.”

see original article at

How Facebook will take over the world

July 13, 2010


Facebook will announce its 500 millionth user any day now, and that’s around 22% of all internet users globally. That’s a pretty impressive milestone, but founder Mark Zuckerberg has already said he expects Facebook to reach one billion users before long.

But given that take-up among those key demographics in the developed world isn’t far from saturation, the next phase of growth will be in developing markets and will prove harder work for the firm in the face of domestic incumbents, technological differences and government censorship. So how is Facebook moving in on those markets?

• Venturebeat interviewed Facebook’s head of international growth, Javier Olivan – the guy who led Facebook’s crowdsourced translation project. He described the development of a free, low-bandwidth mobile version. Facebook is making deals with at least 50 operators across India, Russia and more that means the expense of using data services is carried by the operators rather than users.

global domination by orphum.

Photo by orphum on Flickr. Some rights reserved

• Across Asia, the growth pattern varies from one extreme to another. Indonesia is just 500,000 users behind the UK, Facebook’s biggest userbase, and is top, according to comScore, in the Philippines, Singapore and Malaysia. But in Vietnam and China Facebook is blocked, and elsewhere, like Russia, it faces an uphill struggle to overtake domestic rivals.

• Facebook acquired a Malaysian contact importing service called Octazen Solutions, which means it can tap a wide range of email services in the region.

• In India, the site built a database of school details to pre-populate lists and make it easier for users to search for friends, one of a number of ‘under the hood’ strategies for growth.

• Facebook is closing in on Google’s Orkut in both India, which appears to be stalling, and Brazil, where it has a quarter of Orkut’s traffic.

• In Japan, where it has 5% of the traffic of market-leading Mixi, Facebook had to focus on making a decent mobile web version rather than replying on apps. In Japan and South Korea, more users access social networks via mobile than by desktop, so Facebook has some substantial catching up to do given that Olivan admits its mobile site was “unusable” eight months ago.

• Interestingly China appears a no-go area, with Google’s problems and eventual withdrawal, the current block on Facebook and the dominance of domestic sites like RenRen, 51 and Kaixin001 presenting too much of a challenge at this stage. Olivan puts this down to “an ROI calculation that goes into every country we consider entering”.

• The New York Times also points out that though Olivan only has a team of 12, he is backed by Facebook’s $1bn annual revenues, which means significant investment in new products and a steamrolling of its rivals. It also means Facebook can continue to hire much of the world’s best developer talent, which it regularly poaches from Google.

Will Facebook reach 1 billion? I don’t doubt it. We can expect them to focus on the highest growth countries with strong commercial potential and the least established incumbents. But this will still be like Bagneres-de-Luchon to Pau on stage 16 of the Tour de France. Tough, in other words.

Also in Facebookland

• The New York Times has helpfully compiled an introductory guide, for those who might have been living in a cave for the past four years. Or, my mother.

• A Futurescape report predicts Facebook will fight Twitter for the $180bn global TV ad market as these social networks and back channels are formally built into new TVs. While social media has some impact on TV ratings now, the report predicts recommendation, discovery and content sharing will be central to pay-TV services in the future.

see original article at

Social media monitoring review 2010 – download the final report

June 9, 2010


Why do you follow brands on Twitter?

June 9, 2010

Article from

Some brands are very successful on Twitter. They might be using it for customer service, to engage with customers or to discuss issues that they might be interested in. For many brands, Twitter is a great way for brands to engage directly with consumers, to learn what they are saying and to react and respond to this where relevant.

The question for many brands, though, is why would people want to engage with them on Twitter. In some instances this is clear. For example, when Twitter is being used as a servicing channel it is a way for customers to ask questions, complain or get support. In other instances it is less clear. And as with any social media strategy, it is critical that you think about why people will want to engage with you as much as why you want to engage with them.

When discussing this with clients and others recently, the question that always comes up is if brands should aim to gather a lot of followers on Twitter (as opposed to engaging a lot of people regardless of whether or not they follow you). And with this goes the question of whether brands are expected follow people back who follow them.

We’d love your thoughts on this in the quick poll below, and your thoughts on why people follow brands on Twitter in the comments.

Facebook: A quick guide to those announcements

April 23, 2010


Acres, if you can measure online coverage in those terms, has been written already about Facebook’s announcements at its F8 developer conference yesterday.

Facebook’s objective, dressed in rather woolly speak about social graphs, connections and experiences, is to make it easier for people to access the site, use it more and populate it with more of their online behaviour.

The most significant announcement was about a series of plugins that will allow any website to add small chunks of Facebook tools to their pages. Mark Zuckerberg explained how this would work by sharing preferences and favourites on a music site like Pandora, or sports site ESPN.

“Pandora will be able to start playing music from bands you have liked all across the web. It can show you which friends like music similar to what you are listening to, then you can click and listen to their collections.”

A handful of launch partners were announced and in the UK, those are film site LOVEFiLM, Sky, ESPNCricInfo and MyDeco. The benefit for them is a powerful personal recommendation tool, from  asite with a very broad audience base that will help drive traffic.

For LOVEFiLM, it means every film and actor’s page will have a Facebook ‘like’ option, which is likely to increase their traffic as people share their film tastes with their friends, and also gives them data to display the site’s most ‘liked’ content on their homepage.

• Mark Zuckerberg: What Facebook changes mean for users >>Mashable
• Pandora partners with Facebook for social music >> Mashable
• Facebook to kill Facebook Connect >> Mashable
• Facebook F8: One graph to rule them all >> CNET
• Facebook targets Google’s web with the open graph >> Venturebeat
• Facebook makes itself a central point for web failure >> GigaOm
• Facebook just seized control of the internet >> TechCrunch
• Facebook plays privacy twister again >> paidContent
• Facebook seeks to spread across internet >> AFP
• Facebook Presence – nearly a step into location services >> Guardian
• New ways to personalise your online experience >> Facebook
• Facebook shows off new tools to socialise the entire web >> Wired
• Interview with Facebook VP Chris Cox >> TechCrunch
• Facebook to expand with ‘social plugins’ >> FT
• What you missed at Facebook’s F8 conference >> Venturebeat

see orginal article

Twitter has 105m registered users, 600m searches per day.. and more numbers from Chirp

April 23, 2010

The social network/microblogging site has given out some tantalising details about the size of its service – and the Guardian is trying its new @anywhere service

ReadWriteWeb has a handy crib from the Twitter Chirp conference (at which our own Chris Thorpe has demonstrated the Guardian’s implementation of the @anywhere service (which is like Facebook Connect: it lets people tweet from almost anywhere but without having to hand over their login details; if you want a guide on how to use it, here’s Michael Brunton-Spall’s, one of the Guardian developers who worked on it).

A few of the statistics (and our questions)

• Twitter has 105,779,710 registered users (our previous best guess was 45m – though this 105m, soon to be 106m, isn’t active users, of course)

• 300,000 new users sign up per day (but: how many are spam?)

• Approximately 60% of them are coming from outside the US

• Twitter receives 180 million unique visitors per month (is that to, or totally?)

• 75% of Twitter traffic comes from third-party applications

• 60% of all tweets come from third-party apps (those tow make an intriguing combination: third-party apps are used more to read than tweet?)

• Since the new Blackberry application was launched, it has accounted for 7 to 8% of new signups (encouraging for RIM)

• Twitter now has 175 employees, up from 25 one year ago

• There are 600 million search queries on Twitter per day (that’s a lot of chances for Promoted Tweets)

• There are more than 100,000 Twitter applications

• Twitter gets 3 billion requests a day through its API

• 37% of active Twitter users use their phone to tweet (that’s a lot – and shows how Twitter has escaped from the web)

More will come, we’re sure.

see original article

YouTube envisions future of television viewing

April 23, 2010


It is just five years since the first video was uploaded on YouTube by one of its founders. Now over 24 hours of video a minute are uploaded to the site and it receives over a billion views a day. YouTube has its sights set on turning a few minutes a day watching videos on the web to something more like the hours a day we generally spend watching television. That vision could become a reality once televisions are routinely connected to the internet.

“People think about the world of TV and the world of online video as being different ways to distribute video,” said Chad Hurley, the co-founder of YouTube, in an interview with the Telegraph newspaper. “But what happens when every TV is connected to wi-fi with a browser?”

“That is what we envision. Instead of this world of online video and this world of TV there is just one world,” he said. “There won’t be a difference in the future.”

“The iPad — is that a phone or a computer?” he questioned. “If I put it on my wall is it a TV? People continue to try to throw things in the buckets when really these are all going to be different-sized devices with a connection to the internet.”

As on the Apple iPhone and iPod Touch, YouTube has a dedicated application on the iPad. With its nearly ten-inch screen, viewing YouTube on the iPad feels like much more of a natural multimedia experience than on a laptop or desktop computer.

YouTube is already available through widgets or applications on various internet-connected televisions and an increasing number of televisions will be network connected in the next few years.

According to the co-founder of YouTube, the aim is now to deliver a more seamless experience across different devices. “We have some solutions for mobile, we have some solutions for TV, but they are not very consistent and they are somewhat separate. So, I start watching something on my mobile phone and then I can finish watching it on my PC, I sort my favourites on my PC and I want to watch it on my TV.”

Within the next five years, YouTube expects to see much more video viewed over the internet. “Although YouTube is the most successful video platform, the number of minutes watched, 10-15 minutes a day, is small when compared to the five hours watched on the TV set,” said Salar Kamangar, vice president of product management for YouTube. “It’s hard for me to imagine that in five to 10 years from now most of the content we consume won’t be delivered over the internet.”

see original article

Facebook’s bid to rule the web as it goes social

April 23, 2010


By Maggie Shiels
Technology reporter, BBC News, Silicon Valley

Facebook set out its stall to unseat Google and be at the heart of the web experience as it becomes more social.

The world’s largest social network unveiled a series of products at its developer conference F8 aimed at helping the company achieve that goal.

These tools will make it easier for users to take their friends with them as they browse the web.

“We are building toward a web where the default is social,” said Mark Zuckerberg, Facebook’s founder.

“If you look back a few years ago and even as recently as today, in most cases the web isn’t designed to use your friends. They don’t assume you have a real identity but we are seeing that seep in more and more.

“We want to be one of the things that empowers that and right now most users are using Facebook and we hope we can be a good force in driving that forward,” Mr Zuckerberg told the BBC during a news conference.

the world like and a thumbs up icon

Facebook says it will serve 1 billion “Likes” on the web in 24 hours

He added that the “web was at a turning point” and that the way forward was to have friends, or what Mr Zuckerberg called “your social graph”, to guide you online.

“One of the points Mr Zuckerberg was making was that the web has become a lot less anonymous and Facebook is definitely positioning itself as wanting to be the owner of that information,” said Maya Baratz of the Huffington Post.


At the F8 conference in San Francisco, Mr Zuckerberg unveiled a number of products aimed at putting users and their friends at the “centre of the web”.

The most significant was an open graph protocol to let publishers tag their content by type along with a “Like” button that partner sites put on their webpage. This allows users to indicate what they like on a website, be it from photographs to news items and from clothes to music.

That information will then be stored by Facebook the way it already stores connections between people. At the same time any website will be able to take those individual preferences and use them to tailor a more “personalised online experience” for the user and their friends.

Facebook said this means its members will see a web that caters to their individual tastes.

Crucially all this can only happen when users are logged into Facebook and “makes it easy to make any page (on the internet) a Facebook page,” said Bret Taylor, Facebook’s director of platform.

Business opportunity

Mr Zuckerberg described the features he presented at the conference as “the most transformative thing we’ve ever done for the web”.

Justin Smith, founder of said there are a lot of business upsides to this product.

“When someone “likes” your page, that is a valuable action because it means you will be able to publish updates directly to them in the future which could be used for a variety of purposes like promoting traffic to your website or advertising anything you want.”

Some of the early adoptees of the “Like” button include CNN, the movie site, ESPN and Levi’s.

Levi’s will integrate the “Like” function on its e-commerce site as well as build a “friend” store where consumers logged into Facebook will be able to see a list of their friend’s favourite products and shop online with them.

“We’re creating a new shopping experience that will change the way people shop online,” said Jodi Bricker, vice president of digital at Levi’s.

‘Audacious and a bit scary’

So what does this mean for Google, the world’s most powerful internet company with billions of users who access the web using hyperlinks?

“People are discovering information not just through links to web pages but also from the people and the things they care about,” Mr Zuckerberg told a conference hall of around 1,500 developers.

Om Malik, founder and editor of the technology blog told BBC news “even a blind man can see this is a Facebook versus Google battle and in many ways if the web is going to be more social then that plays to Facebook’s strengths.”

Damon Cortesi, founder of social media company UntitledStartup, agreed.

“Facebook has won the internet,” he told technology blog

“Facebook has always been social, but in terms of dominating the web over Google they have made strides today.”

But Mr Malik sounded a note of caution.

“The whole idea to socialise the whole web is fairly impressive, audacious and a bit scary. I am very scared about the privacy issues around this initiative. They haven’t really been very clear as to how consumers will have more control over the things they do on the web.”

The issue of privacy has been something of a thorn in Facebook’s side. It has suffered backlashes in the past over moves to change users privacy settings.

“Nothing we have released changes any of the privacy protections we have,” said Elliot Schrage, the company’s vice president of public policy and communications.

“We’re providing new opportunities for people to have a social experience if they want it.”

see original article