Archive for the ‘on line marketing’ Category

Babelgum & Channel 4 Team for Episodic Doc Prequel

July 13, 2010


Babelgum has entered into a co-production deal with Native Voice Films that sees the web platform working alongside traditional media partners to support the release of the documentary featureThe Bengali Detective.

The new project is a co-production between Babelgum, the Channel 4 British Documentary Foundation, DR2 Denmark, Commonwealth Broadcasting Trust and Salty Sea Music. Further production and broadcast deals are being confirmed.

Babelgum is to broadcast, starting today, specially commissioned prequel episodes for the film. The exclusive customized episodes will roll out on a weekly basis. These mini-documentary episodes will then be used to virally promote the feature film festival appearances and theatrical release of The Bengali Detective in 2011.

The feature-length documentary centers on the day-to-day investigations of Rajesh Ji. He is a dance-obsessed gumshoe with a motley band of helpers who look to expose the secrets, fears and covert lives of today’s middle-class Indian society. The accompanying doc series takes a look at modern India and highlights the real-world characters investigating cases in Calcutta.

“This deal is a crystallization of what we have been working towards at Babelgum’s film division,” said Karol Martesko-Fenster, the senior VP and general manager of the film division at Babelgum. “A true 360-degree production approach that doesn’t just pay lip service to the online dimension—but rather where online and mobile are the driving factors, working with, not against, traditional media, to virally create interest in the project before it is released on traditional platforms. Bearing in mind the ever-fragmenting nature of the media landscape and the need to target audiences across all platforms, it is the kind of approach that filmmakers will increasingly be adopting. We are excited to be working with Native Voice Films on this fantastic project.”

Phil Cox, director for Native Voice Films, added, “At Native Voice Films, we’ve always strived to make films built on strong storytelling that challenge our audience’s view of the world, while at the same time revealing the essential humanity of our subjects. We’re especially excited to be working with our co-producing partners at Babelgum on the premiere of The Bengali Detective. Together we’ve crafted a fresh, compelling approach to distributing the film, first as an episodic prequel and then as a full-fledged theatrical feature, harnessing their platforms to reach the widest global audience possible. It truly will be a landmark event and hopefully a guidepost for other independent filmmakers.”

see original article at


YouTube Sets Up Grants to Fund Video-Makers

July 13, 2010


YouTube is investing $5 million in grants for select new and emerging partners, to further the creation of high-quality videos.

The YouTube Partners Grants program will serve to help fund the production budgets of a small group of YouTube partners who are leading innovation in their video-making. The site is selecting partners based on factors such as video views, subscribers, growth rate, audience engagement and production expertise. Selected partners will be contacted by YouTube and invited to submit a grant proposal. Proposals will then be evaluated based on signals such as projected performance, distribution plan, marketing plan, cost requirements and appeal to advertisers. Once approved, the video-making partner will receive funding to get started on their project.

“Youtube Partner Grants represents another step forward in the evolution of both video and YouTube,” said George Strompolos, partner development manager at YouTube. “Our hope is that through these investments we’ll help nurture talent and bring more great videos to YouTube for all of you to enjoy.”

see original article

Twitter has 105m registered users, 600m searches per day.. and more numbers from Chirp

April 23, 2010

The social network/microblogging site has given out some tantalising details about the size of its service – and the Guardian is trying its new @anywhere service

ReadWriteWeb has a handy crib from the Twitter Chirp conference (at which our own Chris Thorpe has demonstrated the Guardian’s implementation of the @anywhere service (which is like Facebook Connect: it lets people tweet from almost anywhere but without having to hand over their login details; if you want a guide on how to use it, here’s Michael Brunton-Spall’s, one of the Guardian developers who worked on it).

A few of the statistics (and our questions)

• Twitter has 105,779,710 registered users (our previous best guess was 45m – though this 105m, soon to be 106m, isn’t active users, of course)

• 300,000 new users sign up per day (but: how many are spam?)

• Approximately 60% of them are coming from outside the US

• Twitter receives 180 million unique visitors per month (is that to, or totally?)

• 75% of Twitter traffic comes from third-party applications

• 60% of all tweets come from third-party apps (those tow make an intriguing combination: third-party apps are used more to read than tweet?)

• Since the new Blackberry application was launched, it has accounted for 7 to 8% of new signups (encouraging for RIM)

• Twitter now has 175 employees, up from 25 one year ago

• There are 600 million search queries on Twitter per day (that’s a lot of chances for Promoted Tweets)

• There are more than 100,000 Twitter applications

• Twitter gets 3 billion requests a day through its API

• 37% of active Twitter users use their phone to tweet (that’s a lot – and shows how Twitter has escaped from the web)

More will come, we’re sure.

see original article

YouTube envisions future of television viewing

April 23, 2010


It is just five years since the first video was uploaded on YouTube by one of its founders. Now over 24 hours of video a minute are uploaded to the site and it receives over a billion views a day. YouTube has its sights set on turning a few minutes a day watching videos on the web to something more like the hours a day we generally spend watching television. That vision could become a reality once televisions are routinely connected to the internet.

“People think about the world of TV and the world of online video as being different ways to distribute video,” said Chad Hurley, the co-founder of YouTube, in an interview with the Telegraph newspaper. “But what happens when every TV is connected to wi-fi with a browser?”

“That is what we envision. Instead of this world of online video and this world of TV there is just one world,” he said. “There won’t be a difference in the future.”

“The iPad — is that a phone or a computer?” he questioned. “If I put it on my wall is it a TV? People continue to try to throw things in the buckets when really these are all going to be different-sized devices with a connection to the internet.”

As on the Apple iPhone and iPod Touch, YouTube has a dedicated application on the iPad. With its nearly ten-inch screen, viewing YouTube on the iPad feels like much more of a natural multimedia experience than on a laptop or desktop computer.

YouTube is already available through widgets or applications on various internet-connected televisions and an increasing number of televisions will be network connected in the next few years.

According to the co-founder of YouTube, the aim is now to deliver a more seamless experience across different devices. “We have some solutions for mobile, we have some solutions for TV, but they are not very consistent and they are somewhat separate. So, I start watching something on my mobile phone and then I can finish watching it on my PC, I sort my favourites on my PC and I want to watch it on my TV.”

Within the next five years, YouTube expects to see much more video viewed over the internet. “Although YouTube is the most successful video platform, the number of minutes watched, 10-15 minutes a day, is small when compared to the five hours watched on the TV set,” said Salar Kamangar, vice president of product management for YouTube. “It’s hard for me to imagine that in five to 10 years from now most of the content we consume won’t be delivered over the internet.”

see original article

Facebook’s bid to rule the web as it goes social

April 23, 2010


By Maggie Shiels
Technology reporter, BBC News, Silicon Valley

Facebook set out its stall to unseat Google and be at the heart of the web experience as it becomes more social.

The world’s largest social network unveiled a series of products at its developer conference F8 aimed at helping the company achieve that goal.

These tools will make it easier for users to take their friends with them as they browse the web.

“We are building toward a web where the default is social,” said Mark Zuckerberg, Facebook’s founder.

“If you look back a few years ago and even as recently as today, in most cases the web isn’t designed to use your friends. They don’t assume you have a real identity but we are seeing that seep in more and more.

“We want to be one of the things that empowers that and right now most users are using Facebook and we hope we can be a good force in driving that forward,” Mr Zuckerberg told the BBC during a news conference.

the world like and a thumbs up icon

Facebook says it will serve 1 billion “Likes” on the web in 24 hours

He added that the “web was at a turning point” and that the way forward was to have friends, or what Mr Zuckerberg called “your social graph”, to guide you online.

“One of the points Mr Zuckerberg was making was that the web has become a lot less anonymous and Facebook is definitely positioning itself as wanting to be the owner of that information,” said Maya Baratz of the Huffington Post.


At the F8 conference in San Francisco, Mr Zuckerberg unveiled a number of products aimed at putting users and their friends at the “centre of the web”.

The most significant was an open graph protocol to let publishers tag their content by type along with a “Like” button that partner sites put on their webpage. This allows users to indicate what they like on a website, be it from photographs to news items and from clothes to music.

That information will then be stored by Facebook the way it already stores connections between people. At the same time any website will be able to take those individual preferences and use them to tailor a more “personalised online experience” for the user and their friends.

Facebook said this means its members will see a web that caters to their individual tastes.

Crucially all this can only happen when users are logged into Facebook and “makes it easy to make any page (on the internet) a Facebook page,” said Bret Taylor, Facebook’s director of platform.

Business opportunity

Mr Zuckerberg described the features he presented at the conference as “the most transformative thing we’ve ever done for the web”.

Justin Smith, founder of said there are a lot of business upsides to this product.

“When someone “likes” your page, that is a valuable action because it means you will be able to publish updates directly to them in the future which could be used for a variety of purposes like promoting traffic to your website or advertising anything you want.”

Some of the early adoptees of the “Like” button include CNN, the movie site, ESPN and Levi’s.

Levi’s will integrate the “Like” function on its e-commerce site as well as build a “friend” store where consumers logged into Facebook will be able to see a list of their friend’s favourite products and shop online with them.

“We’re creating a new shopping experience that will change the way people shop online,” said Jodi Bricker, vice president of digital at Levi’s.

‘Audacious and a bit scary’

So what does this mean for Google, the world’s most powerful internet company with billions of users who access the web using hyperlinks?

“People are discovering information not just through links to web pages but also from the people and the things they care about,” Mr Zuckerberg told a conference hall of around 1,500 developers.

Om Malik, founder and editor of the technology blog told BBC news “even a blind man can see this is a Facebook versus Google battle and in many ways if the web is going to be more social then that plays to Facebook’s strengths.”

Damon Cortesi, founder of social media company UntitledStartup, agreed.

“Facebook has won the internet,” he told technology blog

“Facebook has always been social, but in terms of dominating the web over Google they have made strides today.”

But Mr Malik sounded a note of caution.

“The whole idea to socialise the whole web is fairly impressive, audacious and a bit scary. I am very scared about the privacy issues around this initiative. They haven’t really been very clear as to how consumers will have more control over the things they do on the web.”

The issue of privacy has been something of a thorn in Facebook’s side. It has suffered backlashes in the past over moves to change users privacy settings.

“Nothing we have released changes any of the privacy protections we have,” said Elliot Schrage, the company’s vice president of public policy and communications.

“We’re providing new opportunities for people to have a social experience if they want it.”

see original article

Now Newspapers Can Count Their Mobile Audiences, Too

April 23, 2010


One of the world’s leading newspaper auditors has added mobile phones to the list of mediums that it tracks, providing validation to the wireless industry, while also potentially giving publications a shot of new readers as traditional print audiences decline.

To do so, the interactive unit of the Audit Bureau of Circulations has partnered with Verve Wireless, which works with more than 600 newspaper publishers in the U.S., Canada, and Europe. Together, the two will be able to audit mobile applications, mobile browsers and even e-readers, like the iPad. Although the service will be limited to Verve’s clients, it marks the first official time the ABC (NYSE: DIS) has tracked mobile usage.

The audience size is not trivial. Verve said more than nine million readers accessed news from mobile devices using its publishing platform in March, jumping 243 percent compared to the prior year. In 2010, it expects to serve more than 2.2 billion mobile news pages. Separately, ABC said it found in a survey of member publications, that more than 80 percent said consumers would rely more heavily on mobile devices as a primary information source over the next three years.

A spokesperson for ABC said up until now it has not been tracking mobile, but some papers have been able to extract data from companies like Omniture (NSDQ: OMTR).

“With all the buzz around the iPad and with use of mobile browsers exploding, newspapers and their advertisers are increasingly interested in seeing mobile metrics detailed in ABC reports,” said Michael Lavery, ABC president and managing director, in a release.

Fresh networks are posting a series of reviews on social media monitoring.

April 23, 2010

Fresh networks are posting a series of reviews on social media monitoring.

For more info start here

The FT embraces Foursquare, and introduces day passes

April 13, 2010


If you’re already compulsively playing Foursquare and find yourself notching up points at, say, LSE, you’re in for a treat. The Financial Times new deal with a handful of leading business schools is the first major deal for the location service Foursqure in the UK, and demonstrates both the kind of marketing campaigns we will be seeing much more of, and how mainstream casual gaming has become.

The FT has done a deal with Foursquare

Foursquare users at the cafes in Cass, LSE, London Business School, Harvard and Columbia will be able to earn secret codes that will give them access to premium subscriptions for More venues will be added as the campaign continues.

For Foursquare, this is an opportunity to promote itself to a wealthy and entrepreneurially minded userbase, while the FT gets a very fashionable marketing campaign. “We’re conscious we need to engage with readers in different ways,” said Rob Grimshaw, the FT’s head of digital operations. This is just one of a range of initiatives that are pushing the FT brand in social media spaces in ways that allow a different relationship with us, and there and tangible results.”

As I wrote last week, there is considerable potential in ‘funware’ for the news and publishing industries, and in incentivising a loyal community through a competitive points and rewards system where editorially appropriate. Grimshaw said that Twitter and Facebook are important tools in bringing people to the FT site, and though Foursquare is unproven as yet it is important to engage and experiment. As for the FT’s own in-house developers, Grimshaw wouldn’t give absolute figures but said no organisation trying to reshape its business for the digital age could ever have enough. “You could double the developer resource and still not have enough.”

Of late, the FT has found itself at the centre of a seemingly climactic discussion about the success, or not, of paywall systems. It has had some credit for its own strategy of a paid web subscription, but one that allows casual users access to ten articles each month, and overall counted 126,000 paying subscribers at the end of the financial year. The next push is with a daily pass, and plans for a carnet of day passes. This mirrors the newspaper itself, said Grimshaw.

“We accept that there are those people committed enough to subscribe annually, and a group that love the content but don’t want to commit to an annual subscription, and there’s a similar distinction online. Just offering an annual subscription is not enough. so there’s potential there.”

And how much potential is in the iPad? “The publishing industry is always looking to fix on the next saviour and there’s a lot of hype. But the pragmatic view is this is a new product and, for the next 12 months there won’t be enough people with one to make the community significant. At day one, this is about experimenting and playing with the channel, and while that might be important it is not central to our business.”

Grimshaw said it raises questions over the extent to which it competes with the phone and with ereaders as a content platform, and suggested the answer might be in how consumers treat the device. “I think users will like the experience and the evolution,” he said.

As ever, when the advertising market slumps, subscription looks like a great idea, and for the FT the paid-access strategy is reinforced by a wealthy and specialist audience base. But other publications, too, have to explore paid access in this climate. Grimshaw quoted recent IAB figures that put search ads at 60% of the UK online ad market, while display accounts for 20%.

“When you think about the different companies trying to float operations from that 20%… social media outfits, traditional publishers, portals, specialists and ad networks – it’s just not big enough to float everyone’s ambitions.

see original article

Using Social Media Tools To Build A Truly Free Film Community

April 13, 2010


If only 30% of people’s online time is spent viewing content, then there is real hope for indie film.  The other 70% of users’ time is spent in search and social.  We know that people not only want todiscover stuff (like great stories and films) but even more so, they want to talk about it.

One way to define Film is as the transformation of leisure time into intellectual capital and then into social capital.

The question all filmmakers need to ask themselves is what can we do to get the others to talk about film more.  How can we improve the conversation people have about film?  We have the tools.

I loved B-side’s Festival Genius and hope it doesn’t go away now that the company has. One of major festivals, or indie film support orgs should acquire it (for their own benefit as well as ours).

(UPDATE 4/10 : Okay, I admit I have a crystal ball: the day after I wrote this, IFP announced it was acquiring Festival Genius.)

I was recently hipped to Dan Zeitman’s FilmFest from a comment on this blog by Weak Species‘ Dan Faltz.  FilmFest looks like it is much of the same thing as FestivalGenius.  All festivals should utilize these tools (please!). As they are available, it is safe to say that a festival that does not provide these tools are doing both their audience and their filmmakers a disservice.

Filmmakers should INSIST all festivals to utilize these tools, or refuse participation in them.  Or maybe it’s the other approach:  Let’s build a list of all the festivals that use these tools and encourage participation in them.

I spoke before about the idea of film festivals using Foursquare to engage audiences, but there are no doubt many more of this sort of ideas.   It might be time to develop a new list!  If only I had wasn’t trying to get my movies made, I would have some time to do something really important.  Lend a hand though: we can make it better together.

see original article

free social media metrics and tracking

April 13, 2010

free social media metrics from

Company Name Platform Name Media Type Coverage URL Free Country

The Search Monitor The Search Monitor (Starter and Pro) All Free USA
Crowd Favorite Addictomatic All Free USA
mReplay Livedash All Free USA
MyFrontSteps Steprep All Free Canada
Inuda Innovations HowSociable All Free UK
Ascent Labs, Inc. StatsMix All Free USA
BuzzStream BuzzStream All Free USA
Samepoint Samepoint All Free USA
Now Metrix Trendrr All Free USA
Social Mention Social Mention All Free USA