Facebook: A quick guide to those announcements

from guardian.o.uk

Acres, if you can measure online coverage in those terms, has been written already about Facebook’s announcements at its F8 developer conference yesterday.

Facebook’s objective, dressed in rather woolly speak about social graphs, connections and experiences, is to make it easier for people to access the site, use it more and populate it with more of their online behaviour.

The most significant announcement was about a series of plugins that will allow any website to add small chunks of Facebook tools to their pages. Mark Zuckerberg explained how this would work by sharing preferences and favourites on a music site like Pandora, or sports site ESPN.

“Pandora will be able to start playing music from bands you have liked all across the web. It can show you which friends like music similar to what you are listening to, then you can click and listen to their collections.”

A handful of launch partners were announced and in the UK, those are film site LOVEFiLM, Sky, ESPNCricInfo and MyDeco. The benefit for them is a powerful personal recommendation tool, from  asite with a very broad audience base that will help drive traffic.

For LOVEFiLM, it means every film and actor’s page will have a Facebook ‘like’ option, which is likely to increase their traffic as people share their film tastes with their friends, and also gives them data to display the site’s most ‘liked’ content on their homepage.

• Mark Zuckerberg: What Facebook changes mean for users >>Mashable
• Pandora partners with Facebook for social music >> Mashable
• Facebook to kill Facebook Connect >> Mashable
• Facebook F8: One graph to rule them all >> CNET
• Facebook targets Google’s web with the open graph >> Venturebeat
• Facebook makes itself a central point for web failure >> GigaOm
• Facebook just seized control of the internet >> TechCrunch
• Facebook plays privacy twister again >> paidContent
• Facebook seeks to spread across internet >> AFP
• Facebook Presence – nearly a step into location services >> Guardian
• New ways to personalise your online experience >> Facebook
• Facebook shows off new tools to socialise the entire web >> Wired
• Interview with Facebook VP Chris Cox >> TechCrunch
• Facebook to expand with ‘social plugins’ >> FT
• What you missed at Facebook’s F8 conference >> Venturebeat

see orginal article http://www.guardian.co.uk/media/pda/2010/apr/22/facebook-f8

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