Hulu launches exclusive feature

from variety.com

‘In the Darkness’ is released by Mattoid Ent.

By LIZ STINSON

 
 

In a sign of the digital times, Hulu.com yesterday launched the first feature-length narrative film to premiere exclusively on its site.

“In The Darkness” is released by Mattoid Ent., which focuses on creating first-run content for online platforms.

Pic follows the disappearance of two young men in a fire-ravaged mountain range.

Mattoid co-founder and “Darkness” scribe and helmer Andrew Robinson said cost considerations as well as the chance for greater exposure led to his decision to preem via Hulu after taking a more traditional distribution approach for his 2009 pic “April Showers.”

see original article http://www.variety.com/article/VR1118017098.html?categoryid=13&cs=1&nid=2570&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+variety%2Fnews%2Ftechnology+%28Variety+-+Technology+News%29&utm_content=Netvibes

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