Univision to Launch New Online & Mobile Channel

from worldscreen.com

By Kristin Brzoznowski

NEW YORK: Univision Interactive Media is launching a new online and mobile channel for novelas and series on Univision.com, which will feature original programming as well as third-party content from Azteca America, RCN Television and Dori Media Group.

Users will be able to access videos online and on mobile platforms. Aside from the series and telenovelas, the channel will include the latest novela news, celebrity gossip, behind-the-scenes footage and message boards on a dedicated section co-branded with Dori Media Group.

“Building on the success of our originally produced webnovela Vidas Cruzadas, the launch of this new dedicated online and mobile novela channel clearly demonstrates our commitment to providing U.S. Hispanics with the best possible interactive entertainment experience,” said Kevin Conroy, pthe resident of Univision Interactive Media. “We have significantly increased our focus on the importance of video and we are excited about the opportunity to offer our online and mobile audience high-quality novela programming from leading content producers around the world.”

Conroy continued, “The launch of the Novelas y Series channel will expand the deep multimedia experience that Univision offers to today’s Hispanics, reaching them wherever and however they consume content.”

see original article http://worldscreen.com/articles/display/24448

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