Lionsgate to put Weeds, others on ZillionTV

DIGITAL: Studio will provide content to online video-on-demand service launching next year

By Susanne Ault — Video Business, 10/26/2009

OCT. 26 | DIGITAL: Upcoming video-on-demand service ZillionTV has signed on studio partner Lionsgate, which has committed such film/TV content as Mad MenWeeds and Tyler Perry’s Madea Goes to Jail.

Lionsgate joins such other studio partners as Warner Bros., Sony Pictures Entertainment, 20th Century Fox, NBC Universal and Walt Disney Studios.

Lionsgate will make its programming available to ZillionTV as either paid electronic rental or sell-through or as free ad-supported VOD. The studio, whose library encompasses 12,000 movie and TV titles, also will offer the films The Haunting in ConnecticutMy Bloody Valentine 3D and Rambo, among other titles.

“We are delighted to add Lionsgate’s diverse range of television and film properties to the ZillionTV service,” said Mitch Berman, executive chairman of ZillionTV. “Lionsgate has already established itself as the leading next-generation studio committed to finding new and exciting ways to connect with its consumers, and it offers an impressive array of commercially successful and critically acclaimed feature films and television programming in addition to its enormous library of filmed entertainment content.”

Lionsgate president of digital media Curt Marvis said, “We are always exploring new ways to monetize our content in a digital world. We believe that ZillionTV has distinguished itself with a strong business model and an impressive content offering, and we look forward to our partnership to deliver content to our audiences with the customization and immediacy of the online world.”

ZillionTV is expected to launch in the second part of 2010 through partnerships with media service providers. Earlier this month, the company cut staff and replaced its CEO.

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