MDA Furthers ScreenWest Cross-Media Development Initiative

MDA Furthers ScreenWest Cross-Media Development Initiative
By Kristin Brzoznowski
Published: October 5, 2009


CANNES: The Multimedia Development Authority of Singapore (MDA) and Western Australia’s ScreenWest are re-teaming for an initiative that encourages producers in their respective territories to jointly co-develop multiplatform projects.

The MDA-ScreenWest cross-media development initiative invites producers from Singapore and Western Australia to jointly submit proposals for projects in the genres of children’s, including animation, documentary and factual or factual entertainment. Up to three projects will be awarded $30,000 each in development funding, which will be shared equally between the Singaporean and Western Australian co-production partners.

Last year’s chosen projects were Off the Wall from ZAC Toons (Western Australia) and Scrawl Studios (Singapore), and Borders: Life on the Edge by Artemis International (Western Australia) and Threesixzero Productions (Singapore).

“Singapore welcomes partnerships that open the door to cross-border projects which are not only valued by the participating countries but travel well and resonate with a global audience,” commented Dr Christopher Chia, MDA’s CEO. “Embarking on this second round of calls is a reflection of the synergies and the positive working relations between companies in Australia and Singapore and we look forward, once again, to them uniting to develop multiplatform properties with commercial potential beyond our shores.”

Ian Booth, ScreenWest’s chief executive, said, “The Western Australian screen industry has always needed to look to international partners to finance its productions. Our industry is very well placed geographically, but also with industries with complementary skill sets to continue to work together.”

Booth added: “We are very pleased to be working with the MDA once again, and look forward to supporting new innovative cross-media projects that can be enjoyed around the world.”

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