iTVX Launches First Tool to Measure Branded Entertainment in Web Video

iTVX Launches First Tool to Measure Branded Entertainment in Web Video

Mon Jun 2, 2008 7:50am EDT
original article from redorbit.com

NEW YORK, June 2 /PRNewswire/ -- iTVX the global leader in measuring the
quality of branded entertainment in TV and Movies has announced the
international release of a system to measure the quality and value of branded
entertainment and product placement in Web Video Content.
    According to Frank Zazza CEO of iTVX, "measuring the quality and value of
branded entertainment is of foremost concern as dollars expeditiously migrate
into the digital space."  He continued, "Advertisers and content providers
needed to have a tool and currency to do business in this multifaceted digital
world that includes webisodes, user generated content, (e.g. You Tube) web
music videos, Internet broadcast TV, and Interactive product placement ...
iTVX has fulfilled that need."
    The iTVX "In Web" tool follows the design and look of iTVX's "In TV" and
"In Movies" player, measuring 60 factors per 100th of a second of exposure.
New metrics include a "d/X Factor" which considers brand exposure duration
relative to total content duration, and a "Web Environment Adjustment" which
makes calibrations for the environment surrounding branded content.
    Like other iTVX tools, 'In Web' delivers a Q-Ratio(TM) which is the global
branded entertainment currency that relates the quality of branded
entertainment to media value allowing for a true cross-comparison between
branded entertainment and conventional advertising spending. Value for the
branded entertainment or product placement is easily attained by inserting a
CPM and viewers.  iTVX's technology does the rest allowing advertisers and
content providers to focus their attention on producing quality branded
content. As the "In Web" tool generates reports, iTVX's technology will create
predictive recognition analytics and industry quality comparison charts.  The
system also incorporates a Pre-Valuation tool to help marketers and content
providers manage expectations and do better business at the front-end of a
deal.
    iTVX has been working in tangent with some of its clients Unilever,
Henkel, Toyota, Chrysler, Nissan and Ford to help develop the final product.
    According to Robert Witter, head of Ford Global Branded Entertainment, "We
rely on iTVX for branded entertainment valuations in TV and Movies; having In
Web Video valuations will certainly help clarify Ford's cross platform ROI on
branded entertainment and product placement opportunities".
    About iTVX:  iTVX is the leading global product placement and branded
entertainment valuation company specializing in solutions that will enable
clients to make better branded entertainment decisions.

see original article
http://www.redorbit.com/news/entertainment/1412248/itvx_launches_first_tool_to_measure_branded_entertainment_in_web/index.html

NEW YORK, June 2 /PRNewswire/ — iTVX the global leader in measuring the quality of branded entertainment in TV and Movies has announced the international release of a system to measure the quality and value of branded entertainment and product placement in Web Video Content.

According to Frank Zazza CEO of iTVX, “measuring the quality and value of branded entertainment is of foremost concern as dollars expeditiously migrate into the digital space.” He continued, “Advertisers and content providers needed to have a tool and currency to do business in this multifaceted digital world that includes webisodes, user generated content, (e.g. You Tube) web music videos, Internet broadcast TV, and Interactive product placement … iTVX has fulfilled that need.”

The iTVX “In Web” tool follows the design and look of iTVX’s “In TV” and “In Movies” player, measuring 60 factors per 100th of a second of exposure. New metrics include a “d/X Factor” which considers brand exposure duration relative to total content duration, and a “Web Environment Adjustment” which makes calibrations for the environment surrounding branded content.

//

Like other iTVX tools, ‘In Web’ delivers a Q-Ratio(TM) which is the global branded entertainment currency that relates the quality of branded entertainment to media value allowing for a true cross-comparison between branded entertainment and conventional advertising spending. Value for the branded entertainment or product placement is easily attained by inserting a CPM and viewers. iTVX’s technology does the rest allowing advertisers and content providers to focus their attention on producing quality branded content. As the “In Web” tool generates reports, iTVX’s technology will create predictive recognition analytics and industry quality comparison charts. The system also incorporates a Pre-Valuation tool to help marketers and content providers manage expectations and do better business at the front-end of a deal.

iTVX has been working in tangent with some of its clients Unilever, Henkel, Toyota, Chrysler, Nissan and Ford to help develop the final product.

According to Robert Witter, head of Ford Global Branded Entertainment, “We rely on iTVX for branded entertainment valuations in TV and Movies; having In Web Video valuations will certainly help clarify Ford’s cross platform ROI on branded entertainment and product placement opportunities”.

About iTVX: iTVX is the leading global product placement and branded entertainment valuation company specializing in solutions that will enable clients to make better branded entertainment decisions.

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One Response to “iTVX Launches First Tool to Measure Branded Entertainment in Web Video”

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