Online ad spending to grow to 15%

From Variety.com

Online ad spending to grow to 15%
2010 to see increase from 13%

By MARC GRASER

In another sign that marketers are devoting more of their ad dollars to the Internet, online advertising is expected to account for 15% of global ad spending in 2010, up from 13% this year, according to media buying agency GroupM.

In a new study covering 36 countries, the firm says it expects nearly $65 billion to be spent globally in online ads next year. Online ads made up 3.1% of global ad buys in 2001.

In the U.S., digital ads will grab 17% of total spending next year, or $24.5 billion, compared to 15.4% this year and 13.9% in 2008.

Many of those dollars will come in the form of search, video and mobile ads, while display ads will decline as supply has run ahead of demand. Display ads will account for 34% of online marketing buys in 2010, while search will rep 43%.

“Today, search remains a key driver of digital marketing as advertisers compete to capture a disproportionate share that search behavior represents,” said Rob Norman, CEO of GroupM Interaction.

Spending on mobile ads will reach 6%, or $3.3 billion, up from $2.4 billion in 2008.

Original Article at http://www.variety.com/article/VR1118008942.html?categoryid=1009&cs=1&nid=2570

Advertisements

Tags: ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: